"New Orleans is truly my home away from home, brimming with rich culture and culinary artistry. I fell in love with the city immediately, and it became the perfect backdrop for our latest campaign for the ‘Pomegranate and Honey Collection’. Combining elements of 20th-century charm with a modern fashion aesthetic, I chose the iconic Pontchartrain Hotel for its nostalgic allure, including Lil Wayne’s portrait and other classic artworks. This setting provided a compelling foundation for our storyboard.

The EJL took charge of the creative direction and styling, resulting in a campaign that has achieved remarkable success. Highlights include:

• Featured in Walgreens Merchandise Stands: Creative design and placement.

• New York Times Square Billboards: Garnered over 5 million clicks.

• Amazon Storefront: Generated $500K in sales.

• Direct-to-Consumer (DTC) and Paid Ads: Effective outreach with a 15% engagement rate on social media.

This campaign not only captivated audiences but also drove significant engagement and sales, showcasing the power of blending cultural richness with innovative fashion.”