Dipped in Gold.
“In partnership with Susan G. Komen, we proudly present a campaign that epitomizes alluring luxury. This project marks the launch of our client’s latest hair product collection, the Oats and Honey Collection. Each scene was meticulously staged to reflect the story of the key ingredients: gold, honey, and oats, creating a visual narrative that highlights their unique benefits.
The EJL provided creative direction and styling, infusing the campaign with a message that celebrates beauty in all its forms. This universal haircare collection is designed to enhance and maintain hair retention, embodying inclusivity and elegance.
Our collaboration with Susan G. Komen extended beyond the campaign launch, featuring:
Promotion at Susan G. Komen Activations: Boosting visibility and engagement.
Direct-to-Consumer (DTC) Sales: Achieved $1.2 million in sales.
Images Utilized For: Publication, packaging, and displays, enhancing brand presence.
This campaign not only highlights the luxurious qualities of the Oats and Honey Collection but also underscores a commitment to celebrating and empowering all individuals through beautiful, effective haircare solutions.
