Girls Day Out

"The Essentials Collection marked a pivotal moment for Mielle Organics, fundamentally shifting the trajectory of their brand. As the very first collection launched by the company, it set a new standard in the beauty industry, underscoring the brand’s commitment to inclusivity and quality."

- The EJL

Creative Direction and Styling

To celebrate the launch of this groundbreaking collection, I orchestrated a comprehensive campaign designed to highlight its universal appeal and versatility. The Essentials Collection was crafted to cater to all hair types, making it a go-to solution for a diverse range of customers. My creative vision centered on showcasing this inclusivity and ensuring that the campaign resonated deeply with a wide audience.

• Packaging Design: The packaging for the Essentials Collection was designed with a focus on universal appeal, featuring sleek, modern aesthetics that reflect the collection’s versatility. The design emphasized clarity and elegance, ensuring that it stood out on shelves and conveyed the high-quality nature of the products.

• Social Media Campaign: We launched an engaging social media campaign that highlighted the collection’s suitability for all hair types. Through captivating visuals and informative content, we showcased real customers and their diverse hair textures using the Essentials Collection. This approach not only built brand trust but also created a sense of community and inclusivity.

• Through this multifaceted campaign, the Essentials Collection not only established itself as a cornerstone of the Mielle Organics brand but also set a new benchmark for inclusivity and innovation in haircare. By embracing and celebrating all hair types, the collection’s launch marked a significant milestone in the brand’s journey and resonated with a wide array of consumers.