For the launch of our latest product line, the Rice Water Collection, we crafted a visually stunning campaign that seamlessly blends Japanese and Afrocentric influences. The centerpiece of this campaign was our lead model, who wore a striking green bodysuit train, a custom design I had the pleasure of co-creating. This piece was meticulously crafted to merge traditional Japanese elegance with bold Afrocentric flair, creating a unique and captivating look that embodied the essence of the collection.

Our campaign spotlighted not just the Rice Water Collection but also showcased innovative protective styles that align with the product’s core benefits. The fusion of these cultural elements provided a rich, textured narrative that resonated deeply with our audience.

- The EJL

Creative Direction and Styling

• Social Media Platforms: The campaign achieved exceptional engagement through curated content that highlighted both the aesthetic and functional aspects of the Rice Water Collection. Visual storytelling on platforms like Instagram, Facebook, and TikTok showcased the collection’s versatility and the striking design of the green bodysuit train, driving significant buzz and interaction.

• Packaging Design: The packaging was designed to reflect the cultural fusion at the heart of the campaign. Elegant and bold, it seamlessly combined Japanese-inspired motifs with Afrocentric patterns, creating an eye-catching and memorable product presentation.

• Retail Display Design: In-store displays at major retailers were strategically designed to capture attention and convey the collection’s unique narrative. The displays featured vibrant imagery and the green bodysuit train, enhancing brand visibility and customer engagement.

This multifaceted approach not only highlighted the Rice Water Collection but also created a cohesive and compelling visual experience that connected with consumers on both an emotional and cultural level."