"This collaborative project showcases the Mielle Rosemary Mint Collection, our client’s premier product line, and exemplifies boldness and fearlessness. Our campaign conveys a powerful message: you are not defined by your hair! Each element of the campaign is designed to empower and inspire."

- The EJL

Creative Direction and Styling

This campaign has gained notable attention and impact through a variety of channels and resources:

• Featured in Leading Publications and Platforms: From Hyped Hair to high-visibility social media campaigns, we ensured widespread exposure and engagement.

• Strategic Paid Ads: Leveraged targeted advertising to maximize reach and drive consumer interest.

• Packaging and Displays: Innovatively designed for Target, Walgreens, CVS, and other partnering OTC retailers to enhance shelf presence and brand visibility.

• Amazon Storefront Development: Created a visually engaging and informative storefront, boosting online sales.

• Educational Content: Produced compelling videos for the Target App and Sally Beauty stores, providing valuable information and driving consumer engagement.

• Consistent Sales Performance: Maintained impressive sales figures with $400K monthly revenue from 2020 to 2022 for this collection.

This comprehensive approach has not only elevated the Rosemary Mint Collection but also reinforced its powerful message, making a lasting impression across multiple platforms and channels.